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Our Story

Redefining Real Estate in Brisbane’s Inner West

Traditionally, real estate has been known for the transaction,  a focus on numbers over nuance. But at Caroline Brown Property, we exist to redefine how property is sold in Brisbane’s Inner West.

Because we believe you can achieve an exceptional sale price and create a positive, considered experience for both buyer and seller.

We’re a boutique agency with a highly specialised team, trusted by sellers who want more than just a signboard and a sales pitch. Here, strategy and service sit side by side. Every detail is purposeful. Every home is prepared with intention.


We don’t believe in cutting corners or rushing through campaigns. We take the time to understand your goals, present your home at its absolute best, and attract the right buyers with clarity, care and confidence.

Achieving the best price is the benchmark,  it’s the minimum standard. We exist to go beyond that.

Because selling your home isn’t just about price. It’s about timing, trust, and finding the right fit. And when those things align, remarkable results follow.

If you're preparing for your next chapter, we’d love to guide you there.

“Selling a premium property isn’t just about the transaction—it’s about delivering a result that reflects the true value of your home and investment.” — Caroline Brown

Selling with CBP

Selling your home is a big move—so your strategy should be too. At Caroline Brown Property, we elevate your sale with a structured, personalised approach that creates emotional buyer appeal and premium outcomes.

Selling your home in Brisbane’s Inner-City West deserves more than a one-size-fits-all approach. At Caroline Brown Property, we provide a strategic, high-touch experience designed to maximise your property’s value while aligning with your personal goals. From consultation through to campaign execution, every step is carefully tailored to deliver a premium result.

Whether you’re ready to list now or planning ahead, this page outlines our full selling process—what to expect, how to prepare, and why our “Selling Event” method consistently drives outstanding outcomes across Paddington, Bardon, Red Hill and surrounding suburbs.

01

Personalised Consultation

We begin with a private property consultation to understand your goals, assess your home’s potential, and recommend the right strategy. This includes a personalised market appraisal and suburb insight.

02

Preparing Your Home

We help you style and prepare your property for maximum impact. From minor enhancements to professional styling, we’ll guide what matters most to buyers in your price range.

03

Premium Campaign Launch

We create a “Selling Event” that builds excitement, competition, and exclusivity. Your selling event includes:

Social media marketing

  • Database alerts

  • Photography & video tours

  • Online listings (Realestate.com.au, Domain)

04

Buyer Management

Our team personally handles all inspections, enquiries, and negotiations—ensuring every detail is managed with care and discretion.

05

Negotiation & Sale

We negotiate from a position of strength, leveraging data, market insights, and buyer behaviour to achieve the best possible outcome for your property.

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The Right Strategy for Your Sale

Premium property sales demand a bespoke strategy—one that’s tailored, data-driven, and backed by market expertise. At CBP, we combine strategic pricing, high-impact marketing, and expert negotiation to maximise value and exceed expectations.

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Personalised
Strategy

No two properties are alike. We craft a custom marketing and sales plan designed to attract qualified buyers at the highest level.

Bespoke Marketing

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Premium
Presentation

Your home deserves a standout showcase. We collaborate with leading media experts to capture your property at its best.

Premium Presentation

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Exclusive 
Network

Our relationships with high-net-worth buyers and investors provide an advantage in reaching the right audience, fast.

Exclusive Network

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Negotiation
Excellence

With years of experience in premium sales, our negotiation tactics ensure your property achieves optimal market value.

Negotiation Excellence

Your home is one of your greatest assets—let’s ensure it reaches its full potential.

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Community & Giving Back

At Caroline Brown Property, success isn’t just measured in sales—it’s also about contributing to the community. We are proud to support local initiatives that enhance Brisbane’s vibrant culture, giving back to the community that has been integral to our success.

Through sponsorships, partnerships, and charitable contributions, CBP is committed to making a meaningful impact, ensuring Brisbane’s premium property market continues to thrive alongside its local community.

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